Pinterest analyzed a series of data for months taking into account the use made by its more than 400 million users, taking current searches as a reference and seeing those that will gain strength in the next year.
According to the platform “in the last three years, 8 out of 10 trends have come true thanks to solid methodologies and analysis”, which gives a high degree of certainty of their research.
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Clothes, makeup, style and much more for 2023
Beauty and fashion have an important place in future content, as many people are looking for ideas to change their image, combine their clothes or buy a new one.
Themes like skin and scalp care will be a priority, as well as bi-color locks and simple manicures and hairstyles that will make beauty “above the rest” for the coming year.
About fashion there is a great variety of predictions, standing out lace, ruffles, tulle and the return of fringes to dresses and coats. An interesting point is the styles that will be in trend, related to topics such as “dystopian fashion and futuristic outfits and users will opt for cybernetic casual clothes, galactic glasses and women’s gamer styles.”
Other styles to go to parties or meetings with friends will be related to techno, rave fashion and house music clothing because “rave culture is resurrected after the pandemic and will return to recover its spaces.”
Entertainment will have an important place
pinterest It is usually a source of inspiration to decorate or create recipes for special events. That’s why cocktails will be important thanks to the push from Gen X to look for low-alcohol options for everyone.
There will also be an increase in searches for different outlets such as meetings in bookstores, aquariums or museums. They also predict that “incredible celebrations will be planned for major events, from the 100-year celebration to the 50th anniversary.”
Other hobbies that will have a place among users with origami, filigree, alternatives to spoken therapy such as expressive art and music therapy, in addition to making a change by moving away from the screens to look for stretching spaces and triceps exercises.
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home and family
Finally, pinterest ensures that topics related to home decoration and the roles of being the father of a family will also be a trend.
“People will combine vintage pieces with their modern styles. The entrances will be adorned with elaborate decorations and ornaments. Space will be given to weirdcore designs, mushroom decoration and fantasy art in sacred spaces, ”they reported.
On tips to improve parenting, content related to the binary mindset in the new generations will be sought by consulting unisex name ideas, self-identity art, gender flags and pronoun cards.
In addition, help to improve the postpartum process with food advice, gifts and necessary items.