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New TikTok feature would show the content closest to the user’s location

New TikTok feature would show the content closest to the user's location

EFE/EPA/HAYOUNG JEON/File

The short video app tiktokis testing a new feature that will allow users to review locally produced contentin an area close to the location of the device.

This feature, which has been called ‘nearby’ (near), is available in a small group of accounts located in Southeast Asia and will be displayed on the platform along with the current distribution of the sections in the app that at the moment, it only has ‘For you’ and ‘Following’ available in the global version.

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In addition, the platform would be adding an option to assign a specific location to the videos to be uploaded, as indicated in your account Twitter social media consultant Matt Navarra.

This is a feature that is already present in other similar apps like Snapchat, which presents a map in which the publications made by users are located; in addition to Instagramwhich places the photos within a ‘feed’ thanks to location tags.

Stock photo of the Instagram logo on a cell phone screen.  Aug 3, 2017. REUTERS/Thomas White/
Stock photo of the Instagram logo on a cell phone screen. Aug 3, 2017. REUTERS/Thomas White/

ByteDance, the company responsible for the creation of Tiktok, indicated that it hopes to “add value” to its community and generate a more enriching experience during its daily use. In addition, a company representative indicated that location tags will be gradually added to the platform for content creators.

On the other hand, it was emphasized that the company is also testing a feature related to the purchase and sale of products from different categories called Store.

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Buying and selling tickets

Tiktok is also developing a space within its application so that artists, well-known personalities or famous content creators can offer their audiences tickets to events.

TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration
TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration

The platformin association with the company TicketingTicketmaster, created this option and users can purchase seats for events or concerts where the artists Y content creators selected as Demi Lovato, OneRepublic, Usher, Backstreet Boys and World Wrestling Entertainment (WWE), among others.

Share videos on more platforms

Another feature currently being tested by Tiktok is to make it easy for users to share their content on other platforms. social networkslike Instagram and Facebook, who have a similar video format called ‘reels’.

This feature will allow users and content creators to take their videos to other social platforms, without the need to reuse the stories or upload them again, and reach new users.

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TikTok Music.  (photo: 9toMac)
TikTok Music. (photo: 9toMac)

For now, the ByteDance platform only allows content to be posted on the platform and then downloaded in order to post the same content to one or more additional social networks such as Instagram, Facebookand even Reddit.

In addition, the company behind TikTok continues to find new ways to monetize the content offered or receive a commission for sales made within the platform. TikTok Musicfor example, would be the function that would not only offer tickets to concerts or events, but could also facilitate the purchase, sale and reproduction of music, complete albums, songs and lyrics for users.

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