1,500 young people between the ages of 18 and 30 will be trained in audiovisual production from the hand of Netflix, IDB (Inter-American Development Bank) and the Ministry of Culture of Colombia. The selection of beneficiaries will focus on women, people from indigenous peoples, Afro-descendant communities, migrants and the LGBTIQ+ community.
This day the news was announced, within the framework of the International Film Festival of Cartagena de Indias -FICCI. The project that will support and train vulnerable young people to access growth opportunities in the audiovisual industry will be called ‘Audiovisual Sandbox’.
The program will look for its beneficiaries in Chocó, Caquetá, Sucre, Cauca, San Andrés and Cundinamarcawith the aim of professionalizing and having a prominent future in the audiovisual production industry, which has increased in the region.
“The ‘Audiovisual Sandbox’ program will allow us to continue generating opportunities for our young people through the cultural and creative industries,” said the Minister of Culture, Angélica Mayolo Obregón.
This program will five stages. The first of them will be advanced in the month of July. There is expected to motivate 1,500 young people through success stories of people who stand out in the trades that exist behind the scenes
After the selection will be made short and intensive virtual courses focused on both technical skills for entry-level positions and transversal 21st century skills. There it is expected to impact 750 young people.
Hand in hand with Netflix, other international production companies and local professionals, the third stage. will be offered on-the-job training and internships for 100 young people in productions being shot in Colombia.
In the final stretch, key players in the audiovisual industry will accompany young people to connect with opportunities to enter the country’s growing industry. Finally, the impact of the project in terms of learning and employability will be evaluated.
The IDB pointed out that this is part of the actions they are carrying out to reactivate the economy of Latin America and the Caribbean. “We are promoting investment in talent development with inclusive opportunities, such as the ‘Sandbox-Audiovisual’ project that seeks to make youth protagonists of productive development and cultural transformation in Colombia,” said Mercedes Mateo, head of the Audiovisual Division. IDB Education.
At the same time, they seek to take advantage of the audiovisual boom and the promotion of the cultural identity of Colombia. With the talent that emerges from the project, they want there to be positions that allow young people to start a technical career in audiovisual, in the areas of production, lighting, sound, makeup, costumes, among other trades.
“And they are almost 6 thousand direct jobs, not including extras or extras, which have already been generated in Colombia by the 42 projects, including films, series and reality shows, that have received the Audiovisual Investment Certificates (CINA), an economic stimulus created by the Government to encourage the arrival in the country of production companies such as Netflix, that have already left the country with investments for more than one billion pesos. Hotels, restaurants, transportation, among other sectors, also benefit from these productions”.
Netflix, for its part, pointed out that they have witnessed how the IDB has identified in the audiovisual industry an opportunity to reactivate and develop the economy from Latin American countries.
He assured that they are also looking for contribute to development, counting on qualified teams for the execution of projects. “The success of the industry depends on this training and the training of human capital,” said Alejandra Serna, Vice President of Netflix Production for LATAM and Brazil.
The program was designed with gender perspective, seeking to promote educational and employment opportunities for women, to help reduce the gaps in the audiovisual sector. They will also be invited to participate young people in vulnerable situations, people from the Afro-descendant community, indigenous peoples and migrants.