Without fanfare, Netflix has made a subtle change to its plan system for new subscribers in Brazil. Since last month, the company has deleted one of the cheapest offers from its subscription homepage, just in time for the arrival of a fee for sharing passwords on the platform.
The plan that was cut is Basic, which cost BRL 25.90 and featured HD display (720p) on a screen, with the possibility of downloading content to view offline and without displaying ads. The company did not explain the “deletion”, just removed the option from the main page.
Netflix website displays only three plans
Despite the change, howeverthe basic ad-free plan can still be subscribed to by users of the platform in Brazil. However, the fact that the company hides the offer could be a sign that it may go away soon.
Plans that are appearing on the Netflix website
- Basic with ads – BRL 18.90 with ads, HD image, no downloads and a screen;
- Standard – BRL 39.90 without advertisements, Full HD image, with downloads and two screens;
- Premium – BRL 55.90 without ads, 4K HDR image, with downloads and four screens;
With the change, the Netflix page now has three main plans to be signed in Brazil. The cheapest version, at R$18.90, has ads and limitations, fewer titles in the catalog, incompatibility with some devices and no download option.
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New users who follow the Netflix website in search of an ad-free experience will pay at least BRL 39.90 per month for the standard plan, with images in Full HD (1080p) and display on two screens. The Premium plan, which supports up to four simultaneous devices, continues to cost BRL 55.90 and is also highlighted on the platform.
How to subscribe to basic plan without ads?
Despite not appearing on the home page for new subscribers, the basic ad-free plan can still be subscribed to by consumers of the streaming platform. To use the option, which has HD playback for one screen, the user has to be aware of the “fine print” on the Netflix website.
1 – Open the Netflix plans website;
2 – Just below the options, in smaller letters, is written: “Want more options? See all the plans”. Click on the link;
3 – Select the “Basic” option and click “Next” to continue the subscription.
In addition to being hidden on the signature page, the R$25.90 plan is also available to existing Netflix subscribers. In this case, the user just needs to log into his account and go to the plan management menu to access the option.
Paid password sharing coming up
THE My Series reached out to Netflix seeking clarification on the matter, but has yet to hear back. While the cheapest ad-free plan has yet to be dropped altogether, the change is likely to upset some users as it comes at a controversial time for the company.
The streaming giant will start charging for sharing service profile passwords. Thus, users who do not live in the same house will have to pay a fee to share the same account or make a new subscription.
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The omission of the R$25.90 basic plan ends up implying that consumers have fewer options when starting a new subscription. After all, just looking at the homepage, without clicking on the fine print, it is understood that it is necessary to use the plan with ads to have a cheaper experience, or else spend almost R$ 40 monthly to use the service without advertisements.
With this positioning, the company implies that it has two fronts to try to make money after charging for password sharing: making loyal users pay a more expensive plan, and without sharing the subscription, or offering a limited experience with ads, but which is cheaper.