Putting an end to shared accounts is the great challenge for Netflix in this 2023. A decision that can lead to the loss of people who see your content, despite not paying the full bill.
A survey done by the Organization of consumers and users and Windward Communicationin Spainannounced that one in three users would be willing to leave the streaming platform if the company decides to hinder the process of sharing accounts outside of a single home.
According to company data, there are currently 223 million active accounts, but more than 100 million are shared profiles. Which represents income complications.
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canceled accounts
The main objective of the study was to find out how many people would leave the application if they could no longer share their password. The result is that 58.7% would cancel their subscription and only the remaining 41.3% would agree to switch to a payment plan.
Those who would stay on the platform have several options, 14.8% would agree to pay an extra charge to maintain the shared account, 14.6% would pay for their own profile and 11.8% would opt for the ad-supported plan.
A panorama that Netflix He is very clear, considering that in several regions of the world the phenomenon of account cancellation will appear. A risk they seem willing to take.
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“We hope that, as in some countries in Latin America, the first reaction of the affected users is to leave the platform, which will impact the growth of subscribers in the short term. But then the households will activate their own accounts and additional member accounts”, the platform assured a few weeks ago.
Although a point in favor for the streaming platform is that in the same survey they asked users if the deletion of accounts happened in other video applications and there the exodus of people would be much higher.
In the case of Disney+ the largest number of subscription cancellations would be presented, 66.8%, followed by Prime Video with 64.1%, after HBO Max with 63.7% and already in last place Netflix.
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Netflix, still no plan
A few weeks ago, a series of new ‘rules’ were announced in the platform’s official account with which the use of shared accounts would begin to be restricted. However, the company itself came out some time later to ensure that this content had been published by mistake, so for now they do not have a decided plan to deal with the situation.
The basis of the plan was that the account was going to have a main network, which allowed control to know which device was connected outside of that Wi-Fi. In this way the concept of home was created, since the idea of an account is that it be shared by those who live in the same house.
But in case the account is shared with someone else, the app would ask said device to connect at least once every 31 days to the main network. To this is added that would be added a Verification code and that it would be necessary to connect from a place outside the home. But all this was put on hold and it is not known what the control of shared accounts will be like, which Netflix hopes to resolve in 2023.
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