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Netflix has a new feature that predicts what the user wants to watch

Netflix has a new feature that predicts what the user wants to watch

Netflix wants to show its users more content related to what they really like and that’s why it added a new reaction button.

From today, the popular streaming platform offers a feature called exactly ‘I love it’, that allows all users to give a kind of ‘double like’ to the series Y films that have captivated them.

This option is located next to the traditional ‘Like’ and ‘Dislike’ buttons and is now available on all platforms with Netflix: iPhone, iPad, Android, SmartTV and the web. The objective of the service is to ensure that users receive recommendations based on their tastes, even more precise than those currently available through its algorithms.

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Netflix recognizes that it is sometimes difficult to gauge whether or not a certain audience likes certain content; so the new ‘I love’ option aims to more easily identify what really generates a special attraction for users. So, for example, when using this option with a specific title, the recommendations will include more products with similar themes, or with the same actors and actresses.