Netflix wants to show its users more content related to what they really like and that’s why it added a new reaction button.
From today, the popular streaming platform offers a feature called exactly ‘I love it’, that allows all users to give a kind of ‘double like’ to the series Y films that have captivated them.
This option is located next to the traditional ‘Like’ and ‘Dislike’ buttons and is now available on all platforms with Netflix: iPhone, iPad, Android, SmartTV and the web. The objective of the service is to ensure that users receive recommendations based on their tastes, even more precise than those currently available through its algorithms.
Netflix recognizes that it is sometimes difficult to gauge whether or not a certain audience likes certain content; so the new ‘I love’ option aims to more easily identify what really generates a special attraction for users. So, for example, when using this option with a specific title, the recommendations will include more products with similar themes, or with the same actors and actresses.