Netflix has confirmed that it will not give up on the marathon model, in which certain content can be watched in one go. After noticing an increase in subscribers for the first time this year, streaming hit the hammer and revealed that it will continue with simultaneous releases for its series.
According to the platform, Q3 2022 saw 2.41 million new subscribers. In addition, Netflix expects to grow even more by the end of the year as it reaps the rewards of creating a basic plan with limited ads and features.
The news follows rumors that streaming could abandon the marathon strategy as a way to deal with its competitors – who release episodes weekly. However, the success of recent titles, such as Dahmer: An American Cannibalmade Netflix decide to keep its popular format.
According to the platform, based on a Google Trends graph, the availability of all episodes of the series created by Ryan Murphy would have caused the title to have better ratings, compared to House of the Dragon (HBO) and The Lord of the Rings: The Rings of Power (Amazon Prime Video).
The audience of recent titles, along with a landscape of new subscribers, makes Netflix want to continue with the marathon model.Source: Source: Variety/Reproduction
“We believe our marathon model helps generate meaningful engagement, especially for newer titles. It’s hard to imagine, for example, how a Korean production like round 6 would have become a mega-success around the world outside of that format.” Variety.
“The ability for our subscribers to immerse themselves in a story from start to finish adds to their enjoyment. It also makes it possible for them to comment on an attraction to their friends, which means more people can come to us.”
However, the hybrid scheme, in which a season is made available in parts — used at the end of ozark and in season 4 of Stranger Thingsfor example — should continue.
In addition, Netflix highlighted that weekly releases may also exist, but only for productions licensed from other broadcasters. In Brazil, this was the case for Better Call Saulwhose episodes arrived a day after being shown on the original channel in the US.