Half a year has passed since Google launched its first smartwatch in October last year, a device called the Pixel Watch, of which the search giant shipped 880,000 units in six months until the end of the fourth quarter of 2022. The data is a Canalys information, but it is also worth noting that the number of units delivered is not the same as the number of units sold to customers, there is currently no information on the latter.
Google Pixel Watch [+]
At the same time, Google can still count the interest in its first watch as a success, because they closed with great results, while the market for wearable accessories fell by 18% in the last quarter of 2022, which is generally the strongest in terms of sales, compared to 2021, and they fell to the most popular Android smart watch, the Also sales of Samsung Galaxy Watch. Google delivered a total of 4 million hours by the end of the mentioned period, the majority of this number was provided by Fitbit devices.
Smart watches and smart bracelets market from 2018 to the end of 2022. (source: Canalys)
The wearable smart device market is still led by Apple, 13.8 million Apple Watches were shipped in Q4 2022, Google climbed to second place, not far ahead of Xiaomi in third place with 3.6 million devices shipped. Huawei came in fourth with 3.2 million shipped smartwatches and bracelets, while Samsung was able to reach fifth place with 2.9 million. If we break down the market for wearable devices, at the end of 2022, compared to the previous year’s data, the market for smart watches increased by 3%, that of smart bracelets decreased by 39%, and that of devices that look like watches but offer the knowledge of fitness bracelets increased by 21%, so overall the total category decreased by 5%. According to analysts, the trend will change in 2023 and a 3% increase is expected in the market of wearable smart devices, demand for bracelets will continue to decrease, but the category that combines simple knowledge with a larger display (basic watches) and towards full-fledged smartwatches will grow.