During an event at its headquarters in Redmond, Washington, Microsoft announced the official launch of its new search engine Bingwhich will incorporate into its systems the artificial intelligence technology used by ChatGPT in collaboration with the software development company, Open AI.
During the presentation, Satya NadellaCEO of Microsoft indicated that artificial intelligence will have the ability to reform Internet as well as the experience of searching for information, which will be more organized thanks to these softwarewhich will function in a similar way to that of a companion during the sessions of the users.
“We are going to reimagine the navigation in Internet and the experiences of chats and we will think about them as if we had a co-pilot for the internet”, said Yusuf Mehdi, designer of the company who was also present during the face-to-face event at the headquarters of the company.
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ChatGPT is incorporated into the functions of the Bing search engine
Mehdi indicated that the integration between both programs, that of ChatGPT and Bingit will produce a new way of browsing the internet as it will improve the searches of the Microsoft and will not only provide results in the form of links and images, but will also have the ability to answer questionsin addition to constantly interacting with the software through a virtual chat that will allow the generation of content and the exploration of the creativity of the users.
On the other hand, this integration with the artificial intelligence is also responsible for resolving an issue that Microsoft identified during the navigation in Internet which corresponds mainly to the ways in which users refer to certain terms of search.
That is why the software ChatGPT It will be adapted to the way that each user searches for information and will be based on a “language model generation, more powerful than ChatGPT and designed to searchesMehdi said.
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This specific feature will be displayed differently in search results. Bingsince users will be able to ask direct questions to the search engine Microsoftwhich in addition to presenting results regular like any other seekerit will also present a sidebar in which ChatGPT will be displayed with more personalized and elaborate responses for each occasion.
The search tool that was named as Bing Indexis also capable of designing answers based on estimates, queries of pros and cons for the acquisition of some products, answers for specific and equivalent data, as well as questions that may be complex for a seeker conventional.
“I think about him seeker as a assistant. It will help you improve your queries until you have the answer exact,” Mehdi added during the Bing presentation.
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On the other hand, the designer Microsoft also showed attendees of the event that the classic function of ChatGPTwhich consists of making specific queries to obtain a answer autogenerated under specific commands, will also be present in this new version of Bing.
The results of each query in the form of a conversation can also be improved thanks to the function of ChatGPTwhich also adds characteristics additional ones such as the suggestion of additional queries or messages, links from which part of the information that is displayed as a response, in addition to the ability to create lists, itineraries, search data, generate answers to specific problems, among other functions.
As announced by Microsoft executives, the new version of Bing will be available to users starting today in web versions and within the Edge browser application.