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Meta has new options for companies with WhatsApp Business

WhatsApp would add a new function to combat the spread of spam and viral (REUTERS / Thomas) White
WhatsApp would add a new function to combat the spread of spam and viral (REUTERS / Thomas) White

The CEO and founder of Meta Platforms, mark zuckerbergannounced new available tools that can be used by companies that use whatsapp business. Among them, the function of storage and protection of information in the cloud stands out under the name of Cloud API which, for now, will be free. The news was presented during the development of “Meta Conversations”an event focused on messaging technologies.

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The variant for companies and businesses of WhatsApp will have new updates that will give users a better experience and create a more efficient and agile contact with customers. The tool promises to make it easier to bring products to market with improved attention span and assistance with the implementation of a computer program that automatically performs tasks, also known as bot.

“The best business experiences meet people where they are. Already more than a billion users connect with a business account through our messaging services every week. They are looking for help, to find products and services, and to buy anything from expensive items to everyday items. And today, I am pleased to announce that we are opening WhatsApp to any company of any size around the world with WhatsApp Cloud API”, said Zuckerberg in conference.

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Meta Conversations. Photo: Facebook Mark Zuckerberg
Meta Conversations. Photo: Facebook Mark Zuckerberg
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In addition to the actions already available to create profiles with a description, contact information, products and other fields regarding the company, with WhatsApp Cloud API, the platform will provide a Totally free base space to store information, contacts, etc. on the cloudwhich is nothing more than a network of remote servers connected to the internet to store, manage and process data, servers, databases, networks and software.

“We are constantly working to improve them so that it is easier to communicate with friends, family and the nearby groups that matter most to us. Increasingly, we see that people also want the same ease of communication with companiesZuckerberg added..

Some of the specific functions offered by the business messaging service are:

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Respond to customer-initiated messages

– Use channels outside of WhatsApp to generate organic awareness about your number, such as the website, storefront, and customer emails, or use paid awareness channels such as Click to WhatsApp.

– Customers can start a conversation by sending messages to the company;

Reach customers with business-initiated messages throughout the buyer’s journey:

– Once the customer’s subscription has been secured, be able to send them messages on WhatsApp;

– Messages must be created with customizable message templates and can be text-based, media-based, or interactive.

Meta Conversations. Photo: Facebook Mark Zuckerberg
Meta Conversations. Photo: Facebook Mark Zuckerberg

Send feature-rich communications:

– Send files, images and locations with multimedia messages;

– Use native entry points like a custom button on your website or a QR code on product packaging to make it easier for customers to start conversations with the business;

– Enable simpler and faster responses by using interactive prompts such as list prompts or reply buttons to structure responses or provide a clear call to action;

– Understand the interaction with messages at the contact level with read receipts;

– Display products and services using multi-product and single-product messages.

Goal also announced that there will be a version premium with additional features, which will have a cost. However, for the moment it did not provide further details about the start of the service.

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