But in addition to technology and innovation, the recital was also highlighted by the participation of Madonna who sang with the Colombian singer.
Sheathed in a pink suit and with two long braids in her hair, they performed “Medellín” together, the song they presented in 2019; and then came the turn of the famous Music theme, released by the American singer in 2000.
The presentation they did together was one of the pearls of the night that stood out the most on social networks and the media that covered the event.
Days before the concert, there were rumors about the participation of these artists in the Maluma concert, so more people arrived in the capital of Antioquia, even without having a ticket for the concert.
The show marked a milestone, not only because of the number of attendees it had, but also because of the economic impact it implied for the city. The mayor’s office of Medellin said that the event achieved hotel occupancy reached 85% and revenues of more than 9 million dollars were produced for the consumption of goods and services.