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Live: minute by minute of the launches at the Apple Event

Peek Performance started, the first keynote of 2022which is made by Apple from the United States. The meeting began with Tim Cook, CEO of the company, with announcements for Apple TV +.

“We have been working hard to offer new products and services that help you stay connected, productive and entertained,” said the manager, to give way to the broadcast of a clip with some previews of what will be seen on the streaming service.

In this sense, he announced the launch of “Friday Night Baseball”, a service to watch this sport from different Apple devices.

As for the products, it started with the star of the company: the iPhone 13. It announced that the 13 and 13 Pro versions will be available in two new colors: green and “alpine green”.

iPhone SE 3

Finally, and as expected, it unveiled the new iPhone SE 3, which integrates the A15 Bionic chip. Francesca Sweet, iPhone Marketing Manager at a global level, was in charge of describing this new product that stands out for its power.

A plate was shown where the performance of the new iPhone SE with other company devices was analyzed.

In this way, Apple wants to show that the most affordable mobile in the line is not far behind when it comes to analyzing its power.

It has a value of USD 429, a bit higher than the previous edition whose launch price was USD 399.

As for the design, there have been no big changes, since the iPhone SE 3 has only one lens on the back, although the company says that is not a problem because the ISP of the A15 chip will achieve excellent photographic quality.

On the other hand, it does not integrate Face ID, but only a fingerprint. It has 5G compatibility and the company promises improvements in battery performance.

iPad Air

The new iPad Air will integrate the M1 chip into the iPad Air, which is the same processor as the iPad Pro. This new chip offers up to 60 percent faster performance than the A14, and 2 times faster graphics than the A14.

From the company they assure this iPad is twice as fast as the best-selling Windows laptop in its price range.

The team will be offered in 64 GB and 256 GB. The pre-sale starts this Friday and will be available from March 18 starting at USD 599.

M1 Ultra

the company announced the company’s new processor, it is called M1 Ultra and has the following characteristics:

-It has a special “ultra fusion” architecture: it treats two chips as one in software.

-It is 7 times faster than an M1.

-Connect more than 10k signals

-Memory bandwidth increased to 800GB/s

-Supports 128GB of unified memory.

-20-core CPU: 16 high-performance cores, 4 efficiency cores, 64-core GPU.

-It is 8 times faster than the M1.

MacStudio

Mac Studio is the new computer that Apple launches with the M1 Ultra processor. The main characteristics of this equipment are the following:

-Mac Studio can be chosen with M1 Max or M1 Ultra.

-It has an SD card reader on the front and two Thunderbolt 4 ports.

-It also has four Thunderbolt 4 ports on the back, as well as two USB-A.

-Looks like two Mac Minis stacked up.

-The case is designed with a single piece of aluminum, and the fans take air from the bottom and push it out, to keep the equipment well ventilated.

-Can support up to 4 Pro Display XDR and one 4K TV.

– Measures 3.7 inches tall, and is 7.7 inches wide.

-The base Mac Studio, with an M1 Max, is up to 50% faster than the current Mac Pro with a 16-core Intel Xeon chip. With an M1 Ultra, it’s 80% faster.

-There will be up to 64 GB of memory with the M1 Max and 128 GB of memory with the M1 Ultra.

-Starting value with M1 Ultra: USD 3,999 and with M1 Max: USD 1,999

-Available for delivery from March 18

StudioDisplay

Studio Display is a 27-inch screen with 5K resolution, wide color P3 and 7 million pixels. Here, a compilation of some details that were seen in the meeting:

-It has 218 pixels per inch.

– 5K retina display with True Tone, 600nits of brightness and anti-reflective technology.

-It integrates an A13 Bionic chip, the same as the iPhone 11. The processor powers the integrated camera and Dolby Atmos audio.

-It has six speakers, four woofers and two tweeters.

-It has three USB-C ports, a Thunderbolt with 96w of power

-It will have an initial value of USD 1.5999

-Available for delivery from March 18

“We look forward to seeing what our users will do with all these incredible products and the impact they will have on people’s lives,” said Tim Cook, closing the first keynote of the year with those words.

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