After revealing four iPhone models last week, Apple is expected to have most of its sales focused on the Pro models. The information is from the well-known analyst Ming-Chi Kuo, who gave more details of the possible estimates of the brand.
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As commented by him, the more expensive models would not only have a greater demand from the public, but also a greater expectation of sales on the part of Apple, which would have reserved most of the manufacturing potential for the iPhone 14 Pro and iPhone 14 Pro Max.
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1. The total order allocation for two 14 Pros is about 85%.
2. 14 Plus has the lowest order allocation (less than 5%).
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
Therefore, Apple would be prepared for 85% of sales to be of the iPhone 14 Pro and Pro Max models, which brought much of the news for this year. Smartphones gained a new main camera, pill-shaped notch with Dynamic Island and renewed hardware, while the iPhone 14 and iPhone 14 Plus followed with more modest polishes compared to the 2021 models.
iPhone 14 Plus would have weak reserves
In addition, the iPhone 14 Plus should be the least demanded in this initial period, with less than 5% of sales. This phone arrives as a novelty in the series, and is aimed at those users who want a larger device, but without having to pay extra for the powerful Pro Max.
The brand still needs to consolidate the Plus version, as it came to replace the iPhone 13 Mini, not very popular in sales. The more compact size never won over the public, and its smaller battery was also identified as a relevant issue.
However, Kuo has already stated in another post that the amount of reservations for the iPhone 14 Plus would be “below expectations”. With numbers even weaker than those recorded by the iPhone 13 Mini, production lines could be readjusted in the short term to further favor the Pro models.
According to a previous survey carried out by the portal 9to5Mac, purchase intentions have an even more polarized proportion. The survey points out that 92% of readers intend to purchase a Pro model, while only 2% would choose the iPhone 14 Plus.
The values take into account only those who want to buy an updated iPhone, excluding the 19% who will not buy a new phone this year.
Despite this initial difference, the trend is for the iPhone 14 and iPhone 14 Plus models to gain a greater proportion of sales in the following months. After all, that’s when the average consumer has their proportion increased, instead of brand fans who insist on getting Apple phones right at launch.
The iPhone 14 line should have deliveries starting on September 9 in several countries, with the exception of the iPhone 14 Plus which will arrive on October 7. Dates for the launch of the models in Brazil have not yet been confirmed.
Source: Twitter/@mingchikuovia 9to5Mac