Consumer Research Intelligence Partners (CRIP) has just released a new report on iPhone 13 sales in the United States. Good news for Apple, the range is a great success since the iPhone 13 would represent 71% of iPhone sales in March 2022 across the Atlantic. This is 10% better than the iPhone 12s last year at the same period.
“Post-pandemic shoppers have been flocking to Apple’s new smartphones, even though they’ve had only incremental improvements over previous models” explains Josh Lowitz, co-founder of CIRP.
Mike Levin, his partner and co-founder, explains that “iPhone buyers are keeping their old phones for a shorter period of time, reversing a long-term trend“. So, today, “only 20% of buyers keep their old phone for three years or more”.
The iPhone 13 is a hit, the 13 mini does not convince
If Apple sells its iPhone 13 by pallets, all models do not meet the same success. The “classic” iPhone 13 has established itself as a consumer darling and accounts for 38% of iPhone sales in the United States. Just behind, the iPhone 13 Pro and iPhone 13 Pro Max met their audience, despite high prices.
On the other hand, the iPhone 13 mini shows catastrophic sales results. Like its predecessor, it struggles to find its audience. With a share of just 3% of iPhone sales, its future looks more uncertain than ever. Moreover, rumors suggest that Apple will abandon this format this year with the iPhone 14 range.
From the multiplication of models
Like other manufacturers, Apple has considerably increased its pace of iPhone releases. While it only unveiled one a year in its early years, the brand has grown to two since the iPhone 6, then four since the iPhone 11.
At the same time, Apple keeps older models and also offers the iPhone SE, the interest of which is also questionable in view of what it brings. The 2022 edition still uses the format of the iPhone 8 for a very high price.
Today, Apple therefore has a catalog of seven iPhones (iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 12, iPhone 11 and iPhone SE) of which certain models such as the iPhone 13 mini do not sell very little.
Beyond commercial failure, there is also the question of ecological responsibility. Apple may wave the green flag at each keynote, the overproduction of electronic devices remains a scourge for the planet.