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Instagram: the new option that influencers should know to position themselves on the social network

Instagram: the new option that influencers should know to position themselves on the social network

Instagram is testing a new “timely” feature with some users for hashtags, which will allow you to see the photos with the most “likes” or Reels related to the tag. According to the company Goal, this modality allows combine “recent and timely content”.

Through a post on their Twitter account, the Meta platform said that they are testing new things that include seeing most popular posts, while you are removing the “Recents” option.

“We want to see if this helps people connect with more interesting and relevant content on hashtags, while keeping them informed about what’s hot,” the platform said of this test feature.

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When searching for a hashtag, three sections appear: “Featured”, “Recent” and “Reels”. With the new modality there will only be two options: “Highlights” and “Reels”.