2. In the upper left corner click on the logo from instagram
3. A menu will be displayed with the feed options. Choose the desired one.
As this is a global launch announced just a few days ago, it is possible that not all users have this option yet. As a first step, you have to update the app and if the tool hasn’t arrived yet, hope that it will surely be available in the next update.
How Instagram algorithms work
Instagram uses a series of algorithms, classifiers, and processes to personalize the user experience. So when you choose to use the default display option, especially, these systems intervene to give greater relevance in the feed to those contents that the user may find relevant.
What criteria do the algorithms take into account to classify the relevance of the content? As the company explains on its official blog, the most important are these aspects:
Information about the publication. These are signals about the popularity of a publication (for example, how many people liked it) and about more common information about the content itself, such as the date of posting, the duration (if it is a video) and the location, if there is, which was specified.
Data about the person who made the publication. The signals that are taken into account, for example, the times that users interacted with that person in the last weeks.
User activity. Here, “likes” are taken into account, for example.
History of interaction with someone. This data is used to evaluate the interest that can be aroused by seeing the publications of a particular account. Here the level and type of interaction with the content is taken into account: if comments are left, how long the posts of that profile remain, etc.
Based on this information, a dozen estimates are made. about the probability that the user will interact with a publication in different ways.
To organize the feed in the home mode, or default, the system takes into account five types of interactions in particular: the likelihood of the post being spent more time, liked, commented on, saved, and profile picture clicked.
In other words, in order for the system to automatically filter the content that may be more interesting to the user, he simply has to show his interest in one of the aforementioned ways. In this way, it will be seen in the feed, as long as it is configured in “start” mode, what the algorithms select for the user.