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How to use video podcasts on Spotify

New feature on the platform will allow users to choose whether to watch or listen to podcasts from their mobile app

With the growth of the market for podcast In different countries, more platforms have joined the generation of spaces to disseminate content from Audio. Youtubefor example, set up an exclusive space for podcasts.

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Though Youtube became an appropriate platform for the dissemination and monetization of audiovisual content since the SurveyPod 2022 places it with him 26% the preference of the users, that figure does not compare with the 77% of people who prefer to use Spotify to consume podcasts in Latin America.

However, this barrier could be overcome by Spotify since it announced that it will allow the visualization of video, so that the creators of this content can have more tools to establish links with the users.

Video podcasts will sync seamlessly with audio podcasts on the platform. Photo: Spotify
Video podcasts will sync seamlessly with audio podcasts on the platform. Photo: Spotify
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“The podcasters Video natives will now have access to Spotify’s audience around the world, while podcasters natives of Audio they will be able to start experimenting with video and offer content with which their listeners can interact more deeply”, indicates the official statement of the platform.

Furthermore, the platform streaming de audio indicated that this new feature is already available in select countries such as Germany, France, Italy, Spain, Brazil and Mexico, which have “particularly strong communities of podcast creators that have shown a healthy appetite for new ways of creating”.

video to audio transition

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On the other hand, users will be able to switch from video in the foreground to audio in the background, as is customary since the vast majority of people who consume podcast they tend to listen to them while doing other activities.

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Video podcast on Spotify
Video podcast on Spotify

“As we learn from users and iterate, we are pioneering new audio formats, interactivity, auditory experiences unique features and tools that creators can use for an evolved creation experience,” the statement said. Spotify.

How to Post Video Content on Spotify

So far the video creators podcast they had to do two processes to publish their content: upload the video to Youtube and then edit an audio-only version for platforms only streaming What Spotify.

However, this will change with the new function of the application, since it has been indicated that Anchor, the podcast hosting service, has enabled a tool that will allow you to replace the audio episodes with their versions in video.

To start the process, follow these steps from the website of anchor:

– Go to the list of Episodes in the website from Anchor.

– Click on “Mass replacement of episodes” to start the Bulk Replace tool.

– In the purple button go to “Replace”. This option will launch the file chooser in the device.

Anchor will allow you to replace a podcast's original audio file with a video file for its new video podcast feature. (Anchor)
Anchor will allow you to replace a podcast’s original audio file with a video file for its new video podcast feature. (Anchor)

– The user will need to select the file they would like to use in their existing episode. Once you’ve selected the episode, you’ll need to click Open or Done.

– This process can be repeated for as many episodes as necessary.

– When everything is ready, the user will have to click on “Next” to confirm if the episodes for which they have selected new files are correct.

Once the processes are finished, the files will start to upload. This may take a few minutes, but when the upload is complete, you will see a green check mark next to the episode in the “Status” column. Once all the episodes have been uploaded, all you have to do is click on “Finish”.

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