Goal announced a new way in which content creators in Facebook they can monetize your videos. It’s about the program Music Revenue Sharing, with which it is possible to earn money include music from the catalog of the social network in audiovisual material.
In the Facebook repertoire there is music by international artists such as Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate and Bicep.
To increase income from creating content, you only need upload a video with a duration of 60 seconds or more with any of the licensed music catalog songs From Facebook. The clip can be uploaded from CreatorStudio or directly from the profile.
If the theme used is eligible for music revenue sharing, the user will receive a confirmation notification in CreatorStudio and in the inbox. Also, when the material is published, the creator will receive a message confirming that the video is monetizing through the music used.
It is worth mentioning that in order to monetize in this way, Facebook requests that the song not be the main reason for the video, but should only be a plugin for content presented in it.
If the content creator qualifies and is part of the program, they will earn a 20 percent of profits arising from the use of licensed music in advertising in-stream, the rest will be shared between those who have the copyright and Meta. In addition, the user will be able to monitor at all times his progress and expected profits in CreatorStudio.
Likewise, it should be noted that those interested in receiving the benefits of Music Revenue Sharing must verify that they comply with the requirements to use ads in-stream in your videos. These requirements are to have at least 10 thousand followers, that the videos have at least 600 thousand minutes of reproduction in the last 60 days, to have at least 5 active clips on the page.
It is also necessary to take into account the general requirements such as complying with monetization policies, being 18 years of age or older and living in a country where the use of this type of advertising is allowed.
Is new form of monetization is available globally from july 25, so content creators around the world will be able to take advantage of it. For the moment, the economic benefits will be obtained from the advertisements in-stream reproduced in the United States but the company that owns the social network hopes to expand the business model to other countries in the following months.
Through a statement, Goal highlighted that this program is unique in its kind, by allowing to generate profits for Facebook, content creators and license holders. In this regard, he detailed in his launch message:
“It makes it easy for video creators to monetize their videos that use licensed music from our extensive catalogue. This offers both creators and music rights holders a new way to earn money with videos on Facebook.
Also, Goal also highlighted that Music Revenue Sharing offers creators the possibility to enhance and make their content more attractive through the use of popular songs, without having to worry about it, since through this model those who have the rights to the music also benefit.
“They can earn money on certain videos through in-stream ads, with a portion of the revenue going to music rights holders,” the company said.