In the era of booming social networksthe consumption of diverse content on the Internet and the e-commerceamong other aspects that are part of the digital revolution to which millions of people have adapted to create sources of income own in addition to those produced in the exercise of their profession or at their jobs.
Since communication between users has changed, the figure of influencers has increased its presence in virtual spaces such as Facebook, Instagram, Twitter, Twitter, Youtube, TikTok, among other widely used applications worldwide. More people decide to start in the content creation that allows them to position themselves as opinion leaders from their specialty, no matter what it is, or from one of their hobbies.
That is why Samy Alliancethe global ecosystem of Spanish digital agencies and solutions that has a presence in Colombiaprovides some recommendations that could make it easier for people to get started in creating digital content on different platforms.
According to the agency digital marketingsocial networks are spaces where it is possible monitor and access statistics of the contents that are published in each platform. That is why it is important to define what you want to offer with the publications in an account and, once this is done, you need to start structuring more about it. contents.
The basis of the recommendations is that constant publications must be made in order to maintain validity in social networks. According to Samy Alliance, “if we do not publish, we do not exist”, so it is preferable to make a schedule of publications and do one in an average period of 3 days or a week, although it is important that the stories, either in Facebook, Instagram either TikTokhave a higher frequency.
In addition, the advertising company indicates that comments are a good way to interact directly with the followers. Other recommendations include: liking other posts, following other users with interests similar, manage collaborations, maintain the authenticity of personality and create a value mark for the followers.
In case the Username have developed a personal brand and is related to his profession or employment, Samy indicates that it is good to indicate in the profile what makes the content offered different from others. sometimes share contents that other people have produced but that are interesting to the user can help generate interaction.
The strategy of getting started in content creation can even lead people to do networking online and find new and better job opportunities for the future, although it is not the only thing. The webinarlive events or broadcasts can be opportunities valuable for increasing the base of professional contacts.
To help maintain a serious image and professional, it is also advisable to prevent the social media account from which you are creating content from touching personal topics. With these ideas in mind, every person who claims to be a influencer you must understand that the competition is high, so the followers are not the essential thing, but the quality of the content that is offered.
According to Mayra Alcántara, director of influencer marketing from another agency, this strategy is a channel that mixes public relations and social networks with specialized metrics. Furthermore, it indicates that a influencer has an essential characteristic: to be a leader or a guideso it must be someone in whom the hearings they can trust.
Data presented by Samy Alliance indicates that this is true since 92% of consumers trust more in the opinion of a influencer that in one advertising traditional and that 49% of people is based on an opinion expressed by these people. That is why the 70% of marketing managers consider a marketing strategy influencer marketing within your marketing plans.