Home Tech News How is Centerfold, the “Only Fans” of Playboy

How is Centerfold, the “Only Fans” of Playboy

How is Centerfold, the
Playboy centerfold
Playboy centerfold

In December 2021 Playboy launched Centerfold, a space for content creators to interact directly with their followers, offer personalized audiovisual content and have a way to develop their own businesses.

Like onlyfans, the focus is on adult entertainment. As the company explained when it introduced it, Centerfold seeks to be “the next evolution in Playboy’s long history at the intersection of culture and sex.”

Centerfold’s release creators included Cardi B, Amanda Cerny, Lana Rhodes, Gigi Goode, Elsa Jean, Ashley Hobbs, Carolina Ballesteros, Chasity Samone and Yoli Lara, among others.

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Just a few days ago, Playboy hired Loren Piretra as Vice President of Creator Marketing and influencers for Centerfold. Piretra, who will officially begin this role on June 1, previously held the position of director of creator and influencer marketing at Twitter.

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Loren Piretra, Vice President of Creator and Influencer Marketing for Centerfold
Loren Piretra, Vice President of Creator and Influencer Marketing for Centerfold

Piretra was also part of the Twitch Women’s Alliance, a group dedicated to increasing the representation of women and non-binary genders in that streaming community.

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“For decades, Playboy has been a thought leader at the intersection of pleasure, lifestyle, fashion, media and activism, and I am excited to join the talented team at this company that has reinvented itself. Working with this legendary brand, whose influence has had an undeniable cultural and social impact for nearly seven decadeshas given me energy to build strategies that reflect the revolutionary spirit embodied by the Playboy brand,” Piretra said, according to the magazine. Variety.

Playboy stopped publishing its magazine two years ago and Centerfold is a commitment to a digital reconversion that responds to the demands of these times.

How does it work

Profile photos are on the cover.
Profile photos are on the cover.

As with Only Fans, to access certain content and type of interaction, the user must pay an amount of money that varies depending on the case.

You can send a message for USD1, leave a minimum tip of USD2 or join a subscription for USD20 per month. It is also possible to choose to unlock access to a post for the same amount.

The interface is very simple, so you can easily navigate through the different options. It should be noted that the page is in English but it is possible to change it to any language if you download an extension to automatically translate the content of websites, such as Google Translator. In this way, with the press of a button you can access all the content in Spanish or another language.

The first step to enter is to create a user. For that, just enter an email address. Then the system sends a confirmation code to the informed email. This code must be typed on the page and then you can start browsing.

The first thing you will see on the main page are photos with the usernames of each person. To start seeing more detailed content or interact with each profile, click on the cover photo.

There you will access other options. It is possible, as mentioned above, to opt for a monthly subscription or to pay for particular actions such as sending a message or viewing a particular post.

In the upper margin you can see different tabs and in the settings menu you can enter a section to apply as a content creator
In the upper margin you can see different tabs and in the settings menu you can enter a section to apply as a content creator

In the upper margin of the cover there are different flaps:

1. My feed: here the user has access to the publications or profiles that are of interest

2. Discover: the “discover” tab allows you to navigate through the different profiles available on the platform

3. Messages: in this space are the messages sent and received

4. Shopping: a summary of purchases made

The site also offers the option of become a creator. To apply for this, you have to enter from the Settings menu and click on the option that says “Become a creator”.

This option can also be accessed on the home page, before you start browsing the site. If pressed there, the system will request that you enter an email, phone, Instagram and TikTok profile. It is also requested to enter the date of birth to ensure that the person requesting to be a creator is over 18 years of age.

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