Messages is the application of Google for the SMS format, which comes by default on many cell phones Android and that it has had a number of changes recently, including a new logo.
What the company is looking for is to improve the user experience of this type of messages, adapting them to the style of other more popular messaging platforms and that is why they added functions that are already standard in these apps.
The list is quite long, but the base updates are focused on allowing messages to be longer, read notifications, reply directly to a message, react with emojis and multimedia files are of higher quality.
Other improvements such as automatic transcription for voice messages also follow from there, something that can be very useful for times when you cannot listen.
Reminders were also added directly in the application, watch videos of Youtube within a chat and intelligent suggestions for the content of a message. Plus the option to create a meetup call if someone suggests a call and add a calendar item if an upcoming event is mentioned.
Another point that can be interesting in a format in which the user usually receives many daily messages, which can also be spam, is the possibility of putting a star on a message that has important content to highlight it in the feed.
A direct message to Apple
Along with the news, from Google They also called on Manzana so that these types of SMS formats evolve and convert them to RCS, a standard that allows you to create longer and higher quality messages regardless of the application used in each cell phone.
“Google’s goal is to move from SMS to full RCS as soon as possible. From Google’s perspective, we think all Android users should have messaging over Wi-Fi. The reality is that there are also many conversations happening in the Android and Apple ecosystem. But it takes the entire ecosystem to move forward,” said Sanaz Ahari, director of Android and commercial communications for Googleto The Verge.
An example of this struggle to establish the standard is the notification that will appear on iPhone users when a person reacts with an emoji from Android will appear: “X reacted to Y with Z”. A wink to what happens in the opposite way, because a green bubble appears to the person who has Android.
The solution you propose Google is to establish the RCS standard to improve this type of applications, however, Manzana it seems hard to give in to having in iMessage is a platform that allows you to block users.
My Announcement Center also arrives
This is a tool that will be enabled once you log in to Google. In it you will find the advertising and each ad will have a menu with an icon of three points, which when opened displays an option that says ‘See less of this type of ads’, it will be enough to select it and the amount of advertising will begin to be limited on that specific topic.
But at the same time, users can make the application show them advertisements about products or services that interest them, be it offers of clothes, gifts, etc.
Another option is to ditch topics like alcohol, dating, weight loss, gambling, pregnancy, and parenting altogether.
All these adjustments will go directly to the account of Google of the person, so you will not need to make changes to your mobile, computer or tablet, since it will work in the same way in all of them once the account has been opened on the device.