During the pandemic, Internet and various tools technological they have played an important role in allowing people to stay connected. The impulse to use technology and collaborate to find the best response to the challenges of the moment has managed to overcome the first stages of the health crisis.
With that in mind, Google Mexico is working with the Department of Public Education to continue the school year through the creation of 20.9 million Google for Education accounts. To date, more than 1.9 million people have been trained in Mexico via Grow with Google Y google.org, subsidiary of Google.
In addition, work is being done with the Mexican Ministry of Tourism to create a common strategy and digitize this sector. Google Mexico is also working with the Ministry of Economy to reduce the gender gap and develop a technological innovation program for manufacturing companies in the southeast of the country.
These initiatives, that TechMarkup will detail below, seek to accelerate the economic recovery of the country, helping people find better and better jobs, enabling the growth of companies, reducing economic and gender gaps, in addition to promoting a healthy, dynamic and transparent economy.
Google Innovation will help Mexicans with economic benefits
In 2021, according to a study carried out by Google together with Alphabeta, it was estimated that companies in the country obtained more than 155,000 million pesos (USD $7,700 million) in annual economic benefits from their Google products. (Google Search and Ads, AdSense, google play Y Youtube).
About, three times the impact of 2018 (47 billion pesos).
Google seeks to smooth the digital economy
Today, more and more people around the world use their smart phones to store credit and debit cards, and make purchases. In recent years, Google has witnessed the rapid digitization of the essentials we carry every day, like the keys autodigital IDs and vaccination records.
For this reason, Google announces that Mexico is part of the global launch of Google Wallet in Android Y Wear OS. Initially, google-wallet it will launch with payment and loyalty card support and will eventually expand to new experiences, such as transit and event tickets, boarding passes, car keys and digital IDs.
Help the neediest cities in the country
As mentioned in the first few paragraphs of the article, closing the gender gap it is one of the main objectives of Google, and initiatives have been created for a long time that have an impact both inside and outside the company.
google.org demonstrates your commitment by allocating 200 million pesos, the largest amount delivered by the organization in the country, in order to create funds for the southeast of Mexico.
This initiative will mainly benefit women for the next 3 years. This fund will support programs focused on promoting economic opportunities to accelerate financial inclusion and access to training.
Technology, a good option for job opportunities
In 2019, at the first Google for Mexico, the launch of Google Career Certificates was announced with a donation of 20 million pesos from Google.org to the International Youth Fund of Mexico (IYF).
Thanks to this scholarship, IFY has trained more than 1,200 young people. 70% of the graduates of the aforementioned certificates have new jobs and those who already have a job managed to increase their income by more than 30% on average.
To further this initiative, and with the support of Google.org, today Google announces the first grant from the Fundación Sureste de México, equivalent to 40 million pesos so that IYF can expand the project to this area and provide free training for 2,300 women from these communities.
Google seeks to support journalism and quality news
In late 2020, we launched an online news experience called Google News Showcase that aims to provide a better experience that benefits both news readers and publishers.
Well today, Google announces the start of talks and negotiations with local media to soon to launch News Showcase in Mexico.
“We are pleased to be able to continue supporting the country’s media ecosystem and continue providing our users with relevant, honest, and quality information on local, national, and international economic news,” mention google in the official statement.
Google doesn’t want native languages to disappear
Approximately every 14 days a language dies, which means that of the 7,000 languages that exist in the world, more than 3,000 are in danger of extinction.
To support the efforts of groups dedicated to preserve these languages and preserve this heritage for humanity, Google As and Culture is working with various partners around the world to launch woolaroo, a project that uses machine learning to identify objects and display them in your native language. Thanks to its camera, users will be able to take pictures or check their surroundings to get a translation, as well as their pronunciation.
At first, Wolaroo could do this in 10 languages, and today they have been added seven more, included Maya Y tepehua.