Goodbye, HBO Max! Warner’s new streaming debuts in May

Goodbye, HBO Max! Warner's new streaming debuts in May

Warner Bros. Discovery announced this Wednesday (12) Max, its new streaming service, which will bring together content from HBO Max and Discovery Plus. The new service will launch in the US on May 23. No release date has yet been announced in Brazil. 

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The announcement was made by the company’s CEO, David Zaslav, at a press conference. “We’re excited that we’re going to be taking all the Discovery content and putting it together with the HBO Max content on a much better platform,” he said.

During the event, the head of streaming at Warner Bros. Discovery, Jean-Briac Perrette, said the importance of removing the name “HBO” extends across the service’s new content proposition.

This new brand marks an important shift from two more restricted products, HBO Max and Discovery+, to our broader content offering and consumer proposition. While each product offers something for some people, Max will have a wide range of quality options for everyone.

Jean-Briac Perrette, head of streaming at Warner Bros. Discovery.

plans and subscriptions

The service will feature three different plans: Max Ad-Lite, Max Ad-Free, and Max Ultimate Ad-Free. 

  • In the United States, Ad-lite will cost $9.99 per month. The plan allows simultaneous access from two devices but does not allow downloading to watch offline.
  • Ad Free will cost $15.99 monthly, also allowing simultaneous access from two devices and up to 30 offline downloads.
  • Ultimate Ad Free will cost US$19.99, enabling the use of four devices simultaneously, 4K Ultra HD resolution, Dolby Atmos gift-quality, and 100 downloads.