Samsung is increasingly investing in foldable phones like the Galaxy Z Fold 4 and Z Flip 4, announced last week. All this has a plausible reason because, according to TM Roh, leader of the South Korean cellphone division, these models are attracting more and more users of other brands to the Galaxy ecosystem.
The statement was given by the executive in an interview with The Wall Street Journal. According to him, Samsung’s foldable shipments grew by double-digit percentages in 2021, which matches Samsung’s plans to sell more than 10 million phones with foldable screens this year.
It is worth remembering that TM-Roh has already set an even higher goal for Samsung, hoping that these models will account for 50% of South Korean premium cell phone sales by 2025.
Another interesting statistic revealed by the executive was that the Galaxy S line phones are taking a back seat to these numbers and that their users are not migrating to folding models to a lesser extent.
The rationale for this move is that those looking for foldables are usually users of the defunct Galaxy Note series, who are looking for more versatility and innovation with features like the S Pen and flexible screens, one of the most advanced technologies of the moment, that are available on the Galaxy. Z Fold 3, for example.
Thus, the trend is for foldables to be responsible for an increasing share of the premium cellphone market, despite their price still being considerably higher than other devices.
Finally, it is worth mentioning that today we saw a leaked video showing 3 Samsung flexible screen phones and a notebook with a folding screen.
- The Samsung Galaxy Z Fold 4 is not yet available in Europeian stores. To be notified when it arrives click here.
- The Samsung Galaxy Z Flip 4 is not yet available in Europeian stores. To be notified when it arrives click here.
- The Samsung Galaxy Z Flip 3 is available on Amazon for BRL 4,620.
- The Samsung Galaxy Z Fold 3 is available at Extra for BRL 10,400.