During the last months the platform of Youtube has been interested in promoting the generation of content with format of podcast within your website. An example of this is that a tab dedicated to this type of content is currently being developed. videos which is not active yet.
During the first months of the year 2022the video service of Google offered financing of $50,000 for individual podcasts and between 200,000 and $300,000 to finance networks podcastin an additional sign of the platform’s interest in promoting this content as part of its offer.
However, the economic resources and the exposure in the Web It is not the only way in which YouTube seeks that the creators of contents improve the quality of their production. That is why the platform has prepared a special document entitled “Podcasting on Youtube” with tips and useful information for podcasters or users interested in starting the generation of videos in the platform.
Find a why and differentiate the content
Especially when you start in the creation of contentsbut also applicable in case the user is looking for a new way to generate audiences from other platforms, Youtube indicates that it is important to find a reason.
“What is your goal to start producing podcasts on YouTube? (…) What is your ideal audience like? What do you want the audience to get from your content? What unique value can you offer?” indicates the document made by the platform. According to him websitethese questions are part of the considerations that must be taken into account to be able to start in the podcasting Of video.
In addition, it also encourages users to generate differentiation in the contents from initial visual proposals such as a banner for the channelhave an attractive profile picture, logo or avatar, create a short video as a trailer so that the audience know what to expect from the channel and finally organize each video with playlists that can facilitate the exploration of the users.
Use Google and YouTube tools to get to know your audience
In addition to being up to date with the policies of Youtube for content publishing, an important resource for a content creator. contentswhether about podcasts or not, is the information about the audience that interacts with the videos of the channel or with the content of the platform in general. For that, the tools Google Trends Y YouTube Analytics They are helpful.
In the case of Google Trends, this platform will allow content creators and those who aspire to be able to monitor the topics that are currently trending in their country or region in order to inspire the generation of content related to any of them.
If the person has already started generating video podcasts, you can see the statistics of their content in YouTube Analytics where you can even find the terms of search that led people to find your content. This can be of great help when choosing titles for the videosconfigure keywords and even decide the aesthetics of the thumbnails of the videos to better connect with the audience.
Presentation of content is a priority
as creators of contentsusers should give importance to the way they present their videos to their audience starting from the way in which the thumbnails. According to YouTube, these must accurately represent the content, have brightness, high contrast, and place a logo or differentiator in the corners.
Another way in which episodes can be presented is by giving more information about the content, either in the title (including the episode number), as well as during playback by using the chaptersthe YouTube option focused on facilitating the location and separation of the topics to be discussed during each video.
In the same way, the use of clips extracted from the episodes to package in smaller formats the podcast of long duration is a way to capture the attention of the audience you don’t want to interact with videos longer than an hour. These must be differentiated, be shorter, be located in a playlist different and create an effective thumbnail and title to generate interactions.
Using the Live, Premiere and Shorts functions
According to Youtubecontent can also be generated through the Live and Premiere functions, which differ from each other by the type of interaction that is generated during the broadcast of an episode. The first is understood as a real-time transmission that allows not only a closer dialogue with the audience but also the collection of money through the donations.
On the other hand, the function of Premiere has the particularity of scheduling the publication of a video already recorded, but treat it similar to a live stream, with a real-time chat where the creator can to interact with your audience through messages.
The Shortson the other hand, are a convenient way to promote episode content using clips even shorter and edited in format vertical. In this way, the audience with less time to interact with the content will be able to have an idea of the topics that were discussed in the episode complete.