There is a series of tools that allow women to create an attractive profile on the Internet, establish themselves in search engines, create intelligent campaigns, among other options at the business level.
For those women who want to start their business and are not adapted to the digital environment, there is a Google guide that shows you step by step to understand this environment and take advantage of it.
The platform will start by asking for basic information such as the type of business, to then create a profile, then a website, a business email address and then instructions to have an impact on social networks. The above, accessing Google SMEs.
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Google It has a guide that allows entrepreneurs to better organize their business in the search engine, giving tools so that people can easily find their business at no cost.
Women can add photos, descriptions, numbers, service information, and a long list of options that give customers enough information to be interested in your products or get in touch.
All this is done with a very simple step by step, in which the different data of the enterprise are introduced to form the profile that will later appear in Google.
Additionally, women also see statistics on how customers find their business or products, to help them improve their account and have greater opportunities for growth.
This is a much more advanced section for those who want to deepen their knowledge. Google offers a series of courses on digital skills, programming, AI, digital marketing, data, and much more.
The platform offers varied options, because entrepreneurs can choose between doing a course individually or doing a series of complete modules on related topics.
There will be filters by theme, duration, difficulty and between those that have a cost and those that are free. Some of these offer a certification that can be added to the resume and some that don’t, so that’s something to check out as well.
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One way to grow a business is betting on advertising. However, this must be done with some basic knowledge and aids such as those provided by Google Adswhich manages campaigns automatically.
This tool allows the display of advertisements for the venture in user searches for related companies. For example in google maps the company will appear below or directly on the map showing additional information such as contact number or address.
One of the benefits offered by the platform is that the entrepreneur will only have to pay for the ad, when the user clicks on the ad.
To take advantage of this tool you must go to Google Ads and look for the section smart campaignsthere will be all the instructions to make the announcements.