Small neighborhood stores can grow using some technological tools such as digital payments and social networks to applications focused on electronic commerce.
This can be the first step if you do not want to start with something more complex such as managing social networks or a web page. Currently, there are many applications that function as digital wallets through which small payments or larger amounts can be made.
One benefit is the security that they provide in the event of a robbery inside the store, avoiding losing all the cash, although care must also be taken with cybercriminals.
Another way of looking at it is as a savings tool, leaving the money that customers deposit for a specific purpose.
On this path there is the possibility of requesting a portable dataphone. Some platforms offer this service and it does not require a very long process like that of a larger store, but you pay for the rental of the device and in some cases, a small commission.
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A second essential step to attract customers. This is aimed at stores that have commercial activities such as restaurants, clothing, repair services and pets, because they will have the option to show how they do their work and the variety of products they offer.
It is essential to create a different contact with the customer, not just wait for them to arrive at the door of the premises, but to get their attention by other means. Videos in TikTokReels on Instagram, a page on Facebook or an account in whatsapp business, everybody they will be alternative channels that connect effectively, especially with users accustomed to these environments.
The company’s platform has improved its features so that neighborhood stores have a much more complete profile there. With options such as putting contact information, images, descriptions or links, the shopkeepers can reach those customers who are looking for a service that they provide and may not know the area.
User reviews are a key point in this application, because they will give a rating of the place and that will allow other people to be interested or not in visiting the establishment.
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A website is an important foundation. Either because it is taken as a place to sell products or services there or as a way of presenting them. Today many choose to search for recommendations on the web and having good SEO tools will help to locate the store in the first results, which over time translates into customers and income.
Here a big picture opens up. On the one hand, restaurants can take advantage of delivery platforms to create an account and receive orders by this means, this will stop limiting them to having to wait for people to physically arrive at the establishment and open their options to customers who are further away.