Thanks to the vaccines against COVID-19 and the precaution of people, this year the infections and deaths have decreased considerably, consequently the activities that were restricted little by little have returned to normal. The concerts are one of those things that everyone longed for and can now enjoy, so Tinder took advantage of that to launch a new modality called Festival.
For many music is a fundamental aspect when choosing a partner, since it will be something that will unite them at concerts, parties, outings with friends and more. So, why not find love with someone who is going to the same music festival And I’m sure they have a lot in common.
Under that reasoning, Tinder partnered with entertainment company Live Nationas well as with the producers of live events AEG Presents and Superstruct Entertainment to present the festival mode, a feature designed to help members find their match as they prepare for the first festival season in years.
According to data from the dating platform, 75% of singles aged 18-39 agree that being able to connect with someone online before meeting in person can take the pressure off of making a good first impression.
The festival modeavailable from April 14 at United States, Australia, France, Germany, Hungary, Norway, Spain, Sweden, the Netherlands, and the United Kingdom bridges the “gap between online performances and IRL hookups by allowing Tinder members to find other festival goers before the show.”
“With nearly 1 in 3 singles (31%) planning to attend a music festival or concert this year, Festival Mode helps music lovers break the ice and connect through shared interests.”
Additionally, 64% of singles agree that they like meet new people while attending live music eventsand more than 3 in 5 (61%) have made friends or more with people they met at a music festival or concert.
How does it work
Users will be able to select which of this year’s most popular music festivals to attend in order to match others who are also planning to attend. In this way, they will have had the opportunity to talk and the excuse of having your first date in person in a place where nothing could go wrong.
It should be noted that Festival Mode is available in Tinder Explore, as one of the many ways members can discover and interact with each other through shared interests and experiences.
Members can select which of the most popular music festivals this year they plan to attend and will be able to meet others who are also going as early as a month before the show.
FestivalMode will feature more than 20 of the biggest festivals from around the world, such as The Governors Ball, Bonnaroo, Stagecoach and EDC Las Vegas.
It will also include a space for “Festival Goers”, for those who don’t see their event listed or are just fans of festival culture to connect.
Kyle Miller, vice president of product innovation at Tinder, said that many are excited to go back to festivals and that this mode gives the opportunity to meet new people before going to the venue.
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