When you talk about social networkwhat comes to mind first of all are sites like Facebook, Twitter Y LinkedIn either Applications What TikTok and Instagramtypical of today. But there are also platforms like Youtube waves instant messaging apps, whether WhatsApp or Telegram. Precisely, the users of each country have different inclinations, and in the case of Peruthe star social network of Goal leads within social platforms, as well as WhatsApp the most used messaging application in the country, according to data collected from Kepios carried out in February 2022.
The data published in the advertising resources of Meta indicate that Facebook I had 24.80 million users in Peru at the beginning of 2022. The audience figures reviewed by the aforementioned portal mean that the reach of Facebook users in Peru was equivalent to 74% of the total population in early 2022.
However, Facebook restricts the use of its platform to people 13 years of age or older, so it’s also worth noting that the 93.9% of the ‘eligible’ audience in Peru uses Facebook in 2022. A very interesting fact is that at the beginning of 2022, the 47.8% of the audience on Facebook in Peru was feminineMeanwhile he 52.2% it was masculine.
Second is WhatsApp. In Peru, there are 13.7 million users of social networks and the 85% of them have WhatsApp accounts. Thanks to this statistic, it can be deduced that people have a greater preference for chatting, making voice calls and video calls. Even the mode to communicate with stickers is a great way to have fun with friends, family and even with a partner.
In third place is YouTube. The updates of Google indicate that Youtube I had 17.50 million users in Peru at the beginning of 2022. This figure means that the reach of YouTube users in 2022 was equivalent to 52.2% of the total population of Peru at the beginning of the year. The presence of this video platform owned by Google is one of the favorites by Peruvians thanks to the ‘Shorts‘. mode to enjoy videos is the great novelty that helps to capture more people’s attention, being able to spend hours and hours on the video platform.
To put those numbers in perspective, YouTubers reached the 79.9% of the total user base of Internet of Peru (regardless of age) in January 2022. As in the previous data, the 49.6% of YouTube users in Peru was feminineMeanwhile he 50.4% it was masculine.
In fourth place you can find Facebook Messenger. All Meta applications apply the same restriction on persons 13 years of age or older. In this case, the reach of users of Facebook Messenger in Peru is equivalent to 64.6% of the local Internet user base (14.15 million).
In fifth place is TikTok. For context, the figures for ByteDance indicate that TikTok users reached the 51.2% of all adults aged 18 and over in Peru by early 2022. Meanwhile, the reach of TikTok in Peru is equivalent to 55.6% of the local Internet user base (12.17 million users age 18 and over) at the beginning of the year, regardless of age.
Sixth is another Meta app: Instagram. The numbers published in the statistics of the Meta itself indicate that Instagram I had 8.90 million users in Peru in early 2022. This figure suggests that the reach of Instagram users in Peru was equivalent to 26.6% of the total population at the beginning of the year.
However, like Facebook and Messenger, Instagram restricts the use of its platform to people 13 and older, so it’s helpful to know the ‘eligible’ audience represents a 33.7% of users in Peru using Instagram in 2022. It is also worth noting that the reach of Instagram users in Peru in early 2022 is equal to 40.7% of the local Internet user base (regardless of age).
LinkedIn and Snapchat occupy the seventh and eighth place with a share of 31.1% and the 13.2% of users in Peru while, for many it will be a surprise, Twitter is in ninth and last place on the list with only the 10.1% participation in the social network throughout the country (2.20 million users).