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Facebook, WhatsApp and YouTube lead the top of the most used platforms in Peru

Facebook, WhatsApp and YouTube lead the top of the most used platforms in Peru

When you talk about social networkwhat comes to mind first of all are sites like Facebook, Twitter Y LinkedIn either Applications What TikTok and Instagramtypical of today. But there are also platforms like Youtube waves instant messaging apps, whether WhatsApp or Telegram. Precisely, the users of each country have different inclinations, and in the case of Peruthe star social network of Goal leads within social platforms, as well as WhatsApp the most used messaging application in the country, according to data collected from Kepios carried out in February 2022.

The data published in the advertising resources of Meta indicate that Facebook I had 24.80 million users in Peru at the beginning of 2022. The audience figures reviewed by the aforementioned portal mean that the reach of Facebook users in Peru was equivalent to 74% of the total population in early 2022.

However, Facebook restricts the use of its platform to people 13 years of age or older, so it’s also worth noting that the 93.9% of the ‘eligible’ audience in Peru uses Facebook in 2022. A very interesting fact is that at the beginning of 2022, the 47.8% of the audience on Facebook in Peru was feminineMeanwhile he 52.2% it was masculine.

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Second is WhatsApp. In Peru, there are 13.7 million users of social networks and the 85% of them have WhatsApp accounts. Thanks to this statistic, it can be deduced that people have a greater preference for chatting, making voice calls and video calls. Even the mode to communicate with stickers is a great way to have fun with friends, family and even with a partner.