From the early hours of 2023 users from different Latin American countries used the seeker from Google to search for information related to the new year and the beginning of January in aspects such as the culture, music Y sport worldwide.
As a result of the consultations carried out, the Google Trendsspecialized in the elaboration of statistical tables on the trends of the inquiries users around the world, these are some of the ones that were among the most prominent in the seeker of the company.
Mexico: Between the Premier League and music in the New Year
The trend most sought after by users of Google in Mexico was related to the Premier Leaguethe football league in Englandwhich continued with the schedule for matchday 18, which began on December 30, 2022. In particular, the match between the Tottenham and Aston Villa clubs was the most searched for with more than 20,000 queries made as it was the first league match in which new year, which ended with a result of 0-2 in favor of the visiting team.
On the other hand, music was also part of the trends due to the arrival of 2023, since The blue Angelsa group originally from Iztapalapa, gave a free live concert on Paseo de la Reforma, the most important avenue in the Mexico City.
In the event, which was also sought by more than 20,000 peoplemore than 20 songs were performed to commemorate the transition to a new year in the country.
Argentina: The new year, Messi and the Chinese horoscope were trends
Top searches in Argentina they were mainly oriented to the arrival of the new year and how to celebrate it. Terms like “count new year 2023″, “new year timer 2023″ and “new year countdown” were part of the trends of user queries on the platform Google.
Topics such as “countdown” and “stopwatch” presented an increase of more than 2,400% during the final moments of the year 2022 and even queries related to “clothing Messi new year” were the most sought after by Argentine users, who were pending the celebration of the captain of the selection of Argentina with his family.
On the other hand, with the arrival of the year 2023 consultations about the start of the Chinese yearwhich will have the rabbit as its main animal and what are the predictions of the horoscope according to the beliefs of the eastern country.
Peru: Start of the year with Bad Bunny and his song Yonaguni
In the case of Peru, the Chinese year it also held the most queries with more than 10,000 searches on what could happen to people in the year. However, the musical searches were also relevant to the public of the South American country since Bad Bunny and his song Yonagunilaunched in June 2021, were part of the most important consultations.
The lyrics of the theme singer Puerto Rican, which contains the phrase “and pass the 2023 well bastard” was the main reason for the increase in queries about “what time to listen Yonaguni” to be able to sing that verse especially at the beginning of the new year.
For his part, the artist also decided to make a publication with the phrase of his song on his official account on Twitterwhere it was viewed by more than 13 million people and received more than 385,000 likes