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Brazilians need to work 74 days to buy an iPhone 14 Pro, on average

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Apple launched the new iPhone 14 line yesterday afternoon (7), and has already released the price of the devices for the Brazilian market. New surveys made by the Picodi portal show that it takes 74 days of work to buy an iPhone 14 Pro here, on average.

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The research was based on IBGE data, which show an average salary of R$ 2,613 gross (R$ 2,419 net). The daily value is obtained by dividing this value by 21, which is the average number of days worked in a month.

iPhone 14 Pro can be bought with just 4.6 working days in Switzerland (Image: Picodi)
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As a result, the ratio between average pay and price for the iPhone 14 Pro is the third highest in the world, behind only Turkey and the Philippines — with 146.7 and 90.9 days, respectively.

At the other end of the list, it takes just 4.6 working days to buy a cell phone of the same model in Switzerland, or 5.7 days in the United States. In the latter case, the price considered is the one where state taxes are 0%.

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In Brazil, the result is in a slight downward trend in relation to previous years. Last year, it took 79 days of work to buy an equivalent device, while the peak was reached in 2020 with 83 days.

The complete list between iPhone models and the days worked required (in approximation without decimals) can be seen below:

128 GB 256 GB 512 GB 1 TB
iPhone 14 61 days 69 days 85 days
iPhone 14 Plus 69 days 77 days 93 days
iPhone 14 Pro 74 days 84 days 100 days 116 days
iPhone 14 Pro Max 84 days 92 days 108 days 125 days

Apparently, the Brazilian iPhone should remain the most expensive on the planet. This scenario has already been registered for several years, due to disproportionate prices in relation to the direct conversion of the price into dollars in the United States — naturally, other factors also increase the price, such as national taxes, logistics costs, brand positioning, among others. .

Price converted directly from the dollar Official price on the national market
iPhone 14 – 128 GB BRL 4,193 BRL 7,599
iPhone 14 – 256 GB BRL 4,718 BRL 8,599
iPhone 14 – 512 GB BRL 5,768 BRL 10,599
iPhone 14 Plus – 128GB BRL 4,718 BRL 8,599
iPhone 14 Plus- 256 GB BRL 5,243 BRL 9,599
iPhone 14 Plus – 512 GB BRL 6,292 BRL 11,599
iPhone 14 Pro – 128GB BRL 5,243 BRL 9,499
iPhone 14 Pro – 256 GB BRL 5,768 BRL 10,499
iPhone 14 Pro – 512 GB BRL 6,818 BRL 12,499
iPhone 14 Pro – 1TB BRL 7,867 BRL 14,499
iPhone 14 Pro Max – 128GB BRL 5,769 BRL 10,499
iPhone 14 Pro Max – 256 GB BRL 6,294 BRL 11,499
iPhone 14 Pro Max – 512 GB BRL 7,344 BRL 13,499
iPhone 14 Pro Max – 1TB BRL 8,394 BRL 15,499

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Source: Picodi

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