As expected, Microsoft has started rolling out some ads on Bing. Users noticed that the generative AI chatbot already presents some sponsored links as answers to questions to the chatbot.
This Wednesday (29), Microsoft’s corporate vice president, Yusuf Mehdi, confirmed in a publication that the company is working with advertising.
- Last month, a Microsoft advertising executive told Reuters that chatbot ads were already being tested;
- Since February, Microsoft has held some meetings with advertising agencies;
- Ads should appear more often to users.
We are exploring ad placement within the chat experience to share revenue with partners whose content contributed to the chat response.
Yusuf Mehdi, corporate vice president at Microsoft.
Speaking to The Verge, Microsoft’s director of communications Caitlin Roulston said there may be “variability” in how ads are displayed on the chatbot.
So far, the examples that appear on the internet show that the advertisements are accompanied by a citation linked to the “ad” link. At the end of the response, the full announcement can be viewed by clicking on “Learn more”.
— Punit (@pewnit) March 25, 2023
Bing Chat now has Ads!
It's going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.
— Deedy (@debarghya_das) March 29, 2023
Bing gains 2 new AI features
Microsoft has released an update to Bing Chat, which features improved artificial intelligence to provide more context in your responses . New features include Knowledge Cards 2.0, which works similarly to Google Knowledge Panels , as well as AI-generated “Stories”.
- Microsoft has released an update to Bing Chat, featuring improved artificial intelligence;
- Knowledge Cards 2.0 provide more in-depth information on the topics pursued;
- AI-generated “Stories” enrich search engine context;
- Bing’s results are generated entirely by AI, unlike Google;
- Bing Chat has a daily limit of 20 turns, and the company is testing a limit of 200 responses per day;
- Microsoft seeks to compete with Google and has seen a significant increase in daily users.