Currently, the social media they became a means of communication for many and a center of multimedia content, but not only for young people, adults and grandparents are also part of that community on the Internet.
The influence they have had is so great that heOlder adults already have their own name, they are known as the generation ‘baby boomer’ and many of them, today are influencers and have their own spaces to teach in Instagram, Facebook, Youtube and WhatsApp.
In this sense, yesare a constant source of inspiration for various topics such as fashion, tips, food, travel, among others.
But, What about that more mature audience who are also active social media users? Older people have a lot to say to a select audience, and that is why it can be said that technology it has already been adapted by baby boomers.
Who are the baby boomer generation?
People born between 1946 and 1964 are called baby boomers; or in other words the people who were born after the Second World War. For many brands, baby boomers do not represent an attractive rate in the digital market, but they are considerable buying power and great loyalty.
In addition, technology began to include more and take into account strategies and markets that have not been segmented. This generation has overcome many different changes: women begin to join the world work, creating partnerships with companies, they know how to create work teams and often participate in an optimist that changes the world.
At the moment, the rise of the ‘baby boomers’ becomes a second youth for them; reason why it has been blurred the oldest image playing chess, dominoes or having coffee every morning with friends. Every time they renew their activities, they are always looking for new adventures, plans to travel, access video game With her grandchildren and as part of the digital world, be more included in social networks
How has the growth of the ‘baby boomers’ using social media technology been?
An investigation by We Are Social and Hootsuite in February 2022 revealed that the 50% of users of Internet all over the world they use social media to connect with their friends and family; of which a 21% are older adults and more than 36% of the total use digital platforms to read the news.
An important fact, if taken in practice, is that there have been more than 4.3 billion people worldwide on these platforms. A figure that has increased by more than 3% compared to the last quarter of 2021.
The presence of baby boomers in networks is notorious. They are the highest-generating (and fastest) segment on Facebook and Instagram. As well as having average engagement on these highly regarded platforms.
Social networks are not only key for adolescents and young people
In terms of adaptation, there are many people from the ‘baby boomer’ generation who have decided to opt for social networks to express their thoughts, for fun or even to become better known for a talent they show on the television.
Such is the case of Rosa Munoz Delgado. This 70-year-old woman has been recognized by an entire country thanks to her participation in The Voice Senior Peru, a television program where the people who participate sing and show their great stage management to juries.
In that sense, Rosa had to learn to manage social networks; as their instagram account or your youtube accountto also show his followers the talent he possesses, in addition to asking for support every time he participated in the aforementioned Peruvian program.
“This adaptation has not been easy, because young people are faster doing things. So, we have to adapt to speed, to not let certain things go by. Specifically, our grandchildren are the best teachers we can have. It becomes much easier for us to know how to use WhatsApp, Facebook, Instagram and even YouTube”, affirmed for Infobae Rosa Muñoz and added “Before, if you wanted to learn something, you had to go get a book. Nowadays, everything can be found both on the internet and on social networks.”
What is an ‘influencer’ and how baby boomers can also influence people
An influencer is someone who has some power (of influence) over a group of people, such as followers who become readers or viewers of everything they share, be it photos, tweets or blog posts; that is, any type of digital content.
On a regular basis, influencers are likely to affect the consumer habits of followers. So if you post a photo that appears in a certain outfit, your community may be motivated to get it.
But nowadays people are used to witnessing children, young people or even people belonging to generation Z (who were born between 1969 and 1980) being influencers on social networks. But, and the baby boomers? Can they influence a defined audience?
The answer is Yes. Just as it happens with older people in a home; who best influence their children and even grandchildren, a baby boomer influencer may have an audience that doesn’t necessarily want to see clothing brands.
Rose Munoz He has managed to influence many people in Peru in the most beautiful and motivating way, after his appearance on La Voz.
“One day a boy called me to thank me. Her mother was bedridden, without lifting a finger, sad, downcast, because one of her friends had died from COVID-19. When her mother saw me participate in the program La Voz Senior Perú, she immediately said: if the lady is fulfilling her dream of being an artist at 70 years old, now I will also fulfill mine and dedicate myself to making crafts”, Rosa account.
AND not only has he managed to influence people his age, but also children. “Many children have approached me on the street, or have even come to my house to thank me, because I have been a fundamental piece in their lives to dare to fulfill their dreams”, comment Rosa and add “For example, one told me that he wanted to be a footballer. So, since I managed to stand on stage at 70 years old and sing with an unparalleled talent, he could also attend a soccer academy to try his luck and achieve his dream. Currently, he is a player in the minor categories of Club Alianza Lima”.