Twitter is in a stage of changes and some brands and personalities have not taken it in the best way, so they have decided to leave the social network since it Elon Musk took over. Balenciaga is the most recent to close their account.
“Balenciaga has become the first major fashion brand to officially leave Twitter following Elon Musk’s takeover of the social media platform,” he posted. Demnacreative director of the company.
The luxury clothing brand deleted its profile, as other fashion celebrities such as Shonda Rhimes and Gigi Hadid, who left leaving a message about the questions raised by the new leadership in the application.
“For a long time, but especially with its new leadership, it is becoming more and more of a cesspool of hate and bigotry, and it is not a place I want to be a part of. I cannot say that it is a safe place for anyone, nor a social platform that does more good than harm”, published the American model.
Parallel to this situation, General Motors Y Dyson They suspended advertising campaigns on the social network, although they still have their accounts open around the world.
Everything would be due to the constant changes in which Twitter is currently undergoing and the freedom of expression policies promulgated by Musk, who proposes less content moderation, which for companies may mean that their campaigns or posts are related to speeches from hatred.
Balenciaga had more than a million followers, so his main communication network is instagramwhere he usually deletes his posts once a season or parade ends and there he has more than 14 million users.
Times of change on Twitter
Since the arrival of Elon Musk The company many things have changed on the platform. Over the past week the app has tested and removed two features.
First, it created a gray verification that guaranteed the official status of an account, so it was mainly aimed at the media, governments, personalities and companies, but that same day the label was removed due to criticism from the community. Although it later returned and continues to work.
days later he arrived Twitter Blue, which is the paid version of the social network, and one of its novelties was to include the blue verification. This led to many accounts posing as large companies or famous people, such as Nintendo and LeBron James, generating misinformation on the platform. The next day the service was lowered and no one could subscribe.
Along with all this, the billionaire has fired several employees, which has generated lawsuits against the company and public complaints, such as the obligation to work more than 80 hours a week and the restrictions on working from home.
All these times of change have had a positive impact on other social networks that have a profile similar to that of Twitter. Mastodon is the most benefited, with a growth of 657% since October 27 and exceeding one million users. But in this listing there are more than 10 favored platforms like Tumblr, CocoFun and CounterSocial.
However, for the social network of Musk The numbers in users are not negative and since the arrival of the billionaire the number of downloads has increased by 21%, with a cutoff until last Monday, November 7.