It is not yet clear when it will launch Manzana his glasses virtual reality Y augmented. There have been presentations for some years that have not yet taken place, but this time there is something more tangible than a simple rumor. Apple has trademarked the name of its augmented reality glasses to make sure no one else uses them: Reality One.
An entirely new product category for many years, the company has applied for trademark recognition.
According to Bloomberg, Apple has applied for exclusive rights to use the names. Reality One, Reality Pro and Reality Processor. And not only in the US, as requests have been made all over the world: the US, the EU, the UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.
Reality One could be the name of the first Apple glasses
However, Apple did not register the trademark. The company does not usually apply directly for the registration of trade names that are not on the market. But the registration of these marks also follow the same pattern as the iPhone.
Keep in mind that this does not mean that they are the definitive names with which it reaches the market. In addition, at the moment there are only requests. Regulators have yet to approve Apple’s exclusive rights to use it, so that could all change by the time Apple finally announces its VR headset.
However, this is not the first time that the word “Reality” has been read in the various rumors of Apple glasses. Earlier this year, Apple-branded apps also appeared under the name of realityOSwhich could be the operating system that will drive the glasses and their related products. Similar to watch OS for Apple Watch either tvOS for AppleTV.
Apple’s first augmented reality headset, codenamed N301, is expected to be among the most powerful and expensive on the market at launch, appearing to be shaking up a market that is currently a very niche market.
The launch of Apple’s mixed reality glasses could be delayed
Equally, it’s important to note that Apple’s mixed reality headset, which is supposed to be released later this year, they could be delayed until the end of 2022 and even 2023.
The Cupertino company is considering postponing the official launch date since some problems related to the device’s hardware have been found, according to Mark GurmannBloomberg journalist and a trusted source on future Apple products
According to Gurman, there are some limitations to the heat problem. The reason is that the lenses will use high end processors, commonly used in commercial computers.
Of course, these components generate heat and the method of heat dissipation must be completely different in a device which is very different in shape and size from a computer.
As a general rule, to overcome the thermal challenge, Apple had devised a external processing device that transferred data wirelessly to the lenses. However, they dropped the proposal when Jony Ive, Apple’s former chief design officer, objected to the idea.
Another challenge facing Apple engineers is the cameras that will allow them to offer augmented reality experiences. The supplier of these components will be LGwhich already started production in July this year.