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Apple plans to launch a subscription service to buy an iPhone

Manzana is working on a subscription service to facilitate the acquisition of iPhone’s and other products. That’s how he anticipated Bloomberg. It is an option that would imply the payment of a monthly fee to buy the company’s mobile as well as other devices.

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The project is currently in the development phase., but that’s a very promising idea that could soon come to fruition. Adopting hardware subscriptions would be a major strategy change for the company, which aims to continue growing in the market.

The idea is to offer the purchase of an iPhone or iPad along with access to services such as data storage iCloud or an Apple Music subscription. The company plans to let customers sign up for hardware with the same Apple ID and App Store account they already use to buy apps and sign up for services.

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It differs from an installment purchase program in that the monthly fee would not be the price of the device divided into 12 or 24 months. Rather, it would be a monthly sum, yet to be determined, that will depend on the equipment the user chooses.

Subscriptions are likely to be managed through your Apple account, on devices, through the App Store, and on the company’s website. It could also be an option that the user could access at the time of paying for their purchases, either in the online or physical store.

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The computer giant has been working on this initiative for months, which is expected to be launched at the end of 2022, although it could be delayed until 2023 or even canceled, as highlighted in the aforementioned publication.

The company has discussed adding the hardware subscription program to its Apple One bundles and AppleCare support plans. The Cupertino giant launched those packages in 2020 for users to subscribe to various services, including TV+, Arcade, Music, Fitness+, as well as iCloud storage, for a lower monthly rate.

With this project, Apple seeks to expand its reach and generate more income. It should be noted that the iPhone is the largest source of sales of the computer giant: it generated almost USD 192 billion last year, more than half of the company’s revenue.

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It is not the first time that the company has created programs to facilitate the acquisition of products. In 2015, the company launched the iPhone Upgrade Program, funded through Citizens One personal loans, which allowed users to spread the cost of an iPhone over 24 months and upgrade to a new model every 12 months.

It also allows Apple Card users to split the cost of an iPhone or Apple Watch over 24 months or an iPad or Mac over 12 months. Wireless carriers also offer various monthly fee schedules.

However, these projects differ from the new subscription model being worked on, which would be tied to an Apple account and likely easier to manage. It is also likely to offer other extra benefits, although the details are not yet known.

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