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Apple is not selling the iPhone 14 as expected and they prioritize another model

iPhone 14. (Photo: MacRumors)

The iPhone 14 announced just a few weeks ago is not selling as much as expected Manzana, therefore, the Cupertino company reduced the production planned for the second half of 2022, as announced by an Apple source to the Bloomberg media.

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The technology company asked its suppliers to stop the additional production of 6 million iPhone 14s that they had planned for the end of the year. The total number of units produced after subtracting those 6 million, would be 90 million devices; the same as last year.

At one point, Apple predicted that demand for this new family of smartphones would increase compared to the series iPhone 13. He did it despite economic difficulties in various regions. But this is not what is happening today.

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The production of the iPhone 14 Pro will be a priority for Apple

Interestingly, the iPhone 14 Pro is being more sold than the cheaper models. In fact, the company would have asked one of its suppliers to prioritize the production of the Pro model.

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But what affects the sales of the new iPhone and why the iPhone 14 Pro is more popular than the base model despite having the higher price?

The economic recession currently affecting Chinaone of the largest markets in smart phonesappears to be one of the main reasons for the decline in demand.

Illustration of the Apple logo and the Chinese flag. (photo: Nikkei Asia)
Illustration of the Apple logo and the Chinese flag. (photo: Nikkei Asia)

Other factors, such as inflation or Russian invasion of Ukraine which especially affected Europe, make sales lower than expected.

On the other hand, the increase in demand for the iPhone 14 Pro compared to the iPhone 14 could be due to major updates to the main model. Among them, the new function Dynamic Island or improvements in the photos section. However, surprisingly, the price increase of this version would not be a hindrance for users.

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Dynamic Island on iPhone 14 Pro. (GIF: Apple)
Dynamic Island on iPhone 14 Pro. (GIF: Apple)

What are the new models of the iPhone 14

iPhone 14

The iPhone 14 still looks like it always did. The standard model will maintain the great hallmark of the iPhone of recent years. At the design level, this iPhone 14 is very similar to the iPhone 13, with a 6.1-inch diagonal and a compact body with IP68 water resistance. The screen OLED Super Retina XDR it has improved brightness, but maintains the resolution of last year’s model.

Something important to note is that the iPhone 14 will adopt the eSIM as the main alternative, although only in the United States. That means that it will not be necessary to use a physical SIM card.

iPhone 14 Pro. (Photo: Apple Inc./Handout via REUTERS)
iPhone 14 Pro. (Photo: Apple Inc./Handout via REUTERS)

iPhone 14Plus

The surname “Plus” returns to Apple smartphones. This means that the iPhone 14 Plus will be 6.7 inches. Apple announced improvements in the photographic section of the terminals. A new 12 MP camera, with a larger sensor and larger pixels. For the rest of the specifications, it is the same as the iPhone 14.

iPhone 14 and 14 Plus. (photo: Apple Inc./Handout via REUTERS)
iPhone 14 and 14 Plus. (photo: Apple Inc./Handout via REUTERS)

iPhone 14 Pro and Pro Max

The Pro models are clearly different from the standard iPhone 14 thanks to the fact that they release the new Apple chip, the A16 Bionic. This grants a leap in power, fluidity, and capabilities to iPhone 14 Pro Y ProMax; what makes them really stand out as a “pro”.

Apple has not tried to hide the space of the TrueDepth camera, but has instead fed it with a series of features of software to make it a new way to display notifications. If we talk about the screen, we must also say that the feature has been confirmed ‘Always on display’ on these Pro models.

Dynamic Island on the iPhone 14 Pro and Pro Max. (photo: Apple)
Dynamic Island on the iPhone 14 Pro and Pro Max. (photo: Apple)

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