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Apple is left without the director of design in full launch of new devices

Evans Hankey, who replaced Jony Ive, Steve Jobs’ right-hand man, will step down after just three years.

Through a statement, Manzana announcement that Evans Hankey, vice president of industrial design, will step down. What “does not bode well for the company’s design vision”, as he details Fast Company.

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In 2019, Haneky came to replace Jony Ive, the right hand and friend of Steve Jobswith whom he worked hard to focus the company’s products on design, even sacrificing technical sections, which gave the brand a very strong identity in its advertising approach.

After Ive’s departure there were many changes in the company in everything that has to do with the design of the products and the ecosystem, as the American magazine assures.

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A precedent that was added to the arrival of Tim Cook to the address of Manzanabecause at that moment “design ceased to matter so much” and “was objectively relegated to the organization chart,” according to the newspaper.

The company is changing the charge again after just three years and new products could be delayed.
The company is changing the charge again after just three years and new products could be delayed.

“It’s telling that Ive reported directly to Jobs, and that he had arguably the most power in the company. Hankey, on the other hand, reports to the director of operations, jeff williamswhich supposes a clear degradation”, they affirm.

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At the moment there is no exact name to know who will occupy the position of Hankey, for now the manager will continue to occupy his position while they do the splicing process and the company assures that “the senior design team has strong leaders with decades of experience”.

Although for Fast Company this part of the company does not seem a priority, because “Hankey was never given the opportunity to become the next Ive because Manzana I didn’t want a next Ive in the first place.”

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Photo of the <a class=iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max at an Apple store in Manhattan Sept 16, 2022. REUTERS/Andrew Kelly/File Photo” height=”534″ width=”800″ class=”” src=”https://techmarkup.com/wp-content/uploads/2022/10/1666702854_264_Apple-is-left-without-the-director-of-design-in-full.jpg” “(min-width: 800px) 50vw, 90vw” loading=”lazy”>
Photo of the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max at an Apple store in Manhattan Sept 16, 2022. REUTERS/Andrew Kelly/File Photo

Releases could be affected

One consequence of this decision, according to Bloomberg, is that the calendar of upcoming releases could be modified. This because Manzana it is a company that tends to plan its products for the long term and Hankey is involved in products that were still thought to be far away.

So the design of those releases would suffer the loss of the head of the team and the arrival of new ideas could lead to changes in dates in announcements and others.

The best example was what happened with the macbook prowhich had design modifications with Ive, but after his departure aesthetic priority was taken away and changes were made to include more connection ports, which had an impact on the thickness of the computer.

Apple TV 4K 2022 Announced

The company presents the Apple TV 4K third generation, which is a complete player not only for streaming, but also for applications and games. It is important to mention that the users of the bitten apple can now make their reservations for the device, and the prices of the different versions are at the end of the note.

Apple does not have a wide range of products, but little by little people have witnessed a gradual diversification to reach most areas, including the professional sector.

At home, Apple TV becomes a media center for everyone in the Apple ecosystem. Was anyone waiting for a new model update? Well, the Cupertino-based company has made it happen.

Not that it differs too much from the previous model, the second generation Apple TV 4K that the company launched in 2021. It is a little more compact, despite maintaining the original design; a box that reduces its weight by half and a processor that includes an important jump. At least in power. The Apple A15 Bionic, which is the protagonist of the new model.

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