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Apple closes deal with MLS and will stream football matches

Apple announced this Tuesday (14) that it has closed an agreement with Major League Soccer (MLS) to broadcast all the games of the United States soccer tournament, globally

The contract will last for 10 years and will start in 2023, lasting until 2032. The Cupertino giant will have exclusivity in the competition on streaming, disbursing an estimated US$ 2.5 billion – US$ 250 million per season.

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It will be possible to watch the games through Apple TV devices or in the apps of the streaming service

In this first moment, the matches will have options of transmission in English and Spanish. When there is a Canadian club on the field, there will also be an alternative in French. Nothing was said about the Portuguese language.

Live and on-demand content will be available on a new MLS streaming service, with access within the Apple TV app. Thus, it will be possible to check both on “Apple” devices, as well as on applications for Smart TVs, video game consoles or connected third-party devices. Apple TV Plus subscribers will have access to some matchups at no additional cost.

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“For the first time in sports history, fans will be able to access everything from a major professional sports league in one place. It’s a dream come true for MLS fans, football fans and anyone who enjoys sports. No fragmentation, no frustration — just the flexibility to subscribe to a convenient service that gives you everything MLS, wherever and whenever you want to watch it. We can’t wait to make it easier for even more people to fall in love with MLS and root for their favorite club.”

Eddy Cue

Apple Senior Vice President of Services

This is not Apple’s first investment in sports broadcasts globally. The company’s platform already owns Major League Baseball (MLB) rights to Friday’s games, including Brazil.

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