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Apple adds more ads in its App Store

App Store will have more ads. (photo: iPadizate)

Manzana keep your promise and will increase the ads in app store. A rather controversial decision that has not been well received by the developers.

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From October 25, Apple will begin adding ads to the What’s New and Recommendations sections of the App Store. Fewer unbiased options for users and more pressure on developers. To this we must add a rise in the prices of the apps, from this same date mentioned above.

It seems that being the second richest company in the world, having billions of profits, selling smart phones at half price of about USD$1,000 and taking a commission of 30% of all the money that moves in the App Store is not enough. So Apple plans to add advertising to the App Store.

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Until now, ads on the App Store were limited to the search results and recommendations section. But a email to developers, obtained by MacRumors, reveals that advertising will appear in two new areas this week.

The App Store will have more announcements from this week

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As can be read in the email, as of October 25, the section Today of the App Store, with the news of the day, will include a space for ads. Also the section you might also like. This ad has a blue icon with the word Ad on it to make it stand out.

It is important to emphasize that this advertising space is used for their own Applications. Instead of being visible on their own merits, they will now be paying for it:

App Store will have more ads. (photo: MacRumors)
App Store will have more ads. (photo: MacRumors)

“With a Today tab ad, your app can appear prominently on the first page of the App Store, becoming one of the first pieces of content users see when they start their App Store visit,” explains the app. Apple website.

This proliferation of ads on the App Store hurts users because instead of quality apps recommended by store managers, they will now see paid ads.

the legal expert Florian Mueller explains in a Tweet which “is another way to increase commission from apps, forcing developers to buy ads on their own app pages to prevent others from diverting customers.”

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02-12-2021 App Store logo. APPLE RESEARCH AND TECHNOLOGY POLICY
02-12-2021 App Store logo. APPLE RESEARCH AND TECHNOLOGY POLICY

In practice, this puts pressure on more app makers to place ads in these places to prevent competitors from doing the same and becoming more visible.

New ads on the App Store will debut on October 25 in all countries except China. An extra commission for Apple, which is not going to please users and, especially, developers.

The first 2 games in the entire history of the App Store

1.Super Monkey Ball

It was a video game developed by SEGAthe same company that created the game Sonic for consoles. This was one of the first titles that were published in the App Store and it was paid, so not everyone had it in their device.

To play it it was only necessary to tilt the device where the player wanted the figure of the monkey to go in each of the levels. In addition, it served to demonstrate that the smartphone from Apple could support 3D graphics without problem.

Super Monkey Ball game for iPhone in 2008 (videogameszone.de)
Super Monkey Ball game for iPhone in 2008 (videogameszone.de)

Lightsaber Unleashed

More than a game, it was a thematic application of starwars that was released to the market to advertise the video game Star Wars: The Force Unleashedwhich had versions for PSP Y Playstation 3.

The idea of ​​this application was to allow users to create their own lightsabercustomize it and hear the sounds it makes during a fight by tilting the phone and moving it from side to side. Characters from the Star Wars franchise also appeared on screen and their lightsabers could be chosen to play with.

Lightsaber Unleashed game for iPhone in 2008
Lightsaber Unleashed game for iPhone in 2008

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