According to this data, in July 2018, Android had a share of 77.32%, the highest level on record. However, in January 2022, the share of Google’s OS was 69.74%. In five years, Google has therefore lost 7.58% of market share.
Android loses market share while Apple gains ground
And while Android is losing market share, iOS is gaining ground. Indeed, between July 2018 and January 2022, Apple gained 6% market share. The share of iOS has indeed increased from 19.4% to 25.49% in five years. Other small operating systems had a negligible share of 1.5% in January 2022.
But despite this trend, it is not tomorrow the day before that iOS will overtake Android. According to the StockApps publication, the fact that Android is an open source operating system and the affordable prices of some devices using this OS are preferred by many consumers around the world.
According to the publication, Google has “built an unassailable moat”. And something extraordinary would have to happen for Apple to overtake Android.
Android is number one almost everywhere in the world
Otherwise, the post published on the StockApps blog also highlights the differences based on geographies. For example, in Africa, Android has an 84% share, while iOS has a 14% share. In Europe, Android has a 69.32% share and iOS has a 30% share. In Asia and South America, the market share is 81% and 90% respectively for Android, and 18% and 10% for iOS.
In contrast, in North America and Oceania, iOS is ahead of Android, with a 54% share. The share of Google’s OS would be 45 in these two regions.
Today, Android smartphone manufacturers cover all segments, from really affordable entry-level models, to premium models like the Galaxy S22 or Xiaomi 12 Pro, and not forgetting mid-range models like the Redmi Note 11 or the Galaxy A53.
It should be noted, however, that today Apple has offers on the mid-range, in addition to older models whose prices drop when a new generation arrives on the market (such as the iPhone 11 which is still marketed by the firm), the apple brand also offers the iPhone SE. In March, Apple also released the iPhone SE 3, a mid-range smartphone equipped with an A15 Bionic chip and a 5G modem.
But for the moment, everything suggests that the iPhone SE 3 is not having the expected success, probably because of its old-fashioned design and its too small screen.